Originally from Puerto Rico, Veronica Figueroa Velez moved to Madison in 1994. She has a
long track record in the Madison community as a strong advocate for public safety, housing and
a firm commitment to equity.
Veronica has extensive experience in community engagement, violence prevention, and program development supporting marginalized families in Dane County through positions at the Vera Court Neighborhood Center, The Family Resource Center, Centro Hispano. Veronica is
passionate about promoting healthy family and is deeply committed to empowering survivors of
domestic violence, sexual assault, and human trafficking. In 2014, her ability to skillfully address
crisis management, community violence and develop and implement programs that address
community-identified issues led her to become the Executive Director of UNIDOS, a non-profit
whose mission is to empower the community to break the cycle of domestic violence, end sexual
assault and promote healthy family systems. Because of her commitment, expertise, and action-
oriented approach, Veronica has been frequently asked to serve on both nonprofit boards and
City committees including Community Shares of WI, End Domestic Abuse WI, Madison Music
Makers, The Latino Consortium for Action, the City of Madison Police Department Policy and
Procedure Ad Hoc Committee and Body-Worn Camera Feasibility Review Committee. Most
recently Veronica has been appointed by Governors Evers to the Interstate Commission for Adult
As a mother of two teenagers attending MMSD, Veronica values education and understands the
importance of providing a safe environment where children and youth can learn, play, and thrive.
Investing, cultivating, and nurturing children are also part of Veronica's Values. With your support, Veronica will ensure the best interest of the Northside has a voice and a seat at the table.
Art and creativity play an integral part in her life. She is the owner of Art MVF Design. In 2003 she received an Associate Degree in Graphic Design and 2005, an Associate Degree in Liberal Arts from Madison College. In 2014 Veronica completed a Bachelor’s Degree in Art Therapy at Edgewood College. Through art-making and creative expression, she has promoted community art spaces where people can come together to build community, heal, connect, and draws positive change. She believes that artistic expression help opens our eyes to injustice and convey powerful new visions and possibilities, and our originality helps us survive and thrive.